Lets Start off with, What is a Press Release?
A press release or, news release as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. This can include announcing product releases, new services, new grand opening or just re-introducing your established company to the world.
You get Free publicity when members of the news media feature your story pulled from your press release, free publicity is being generated. Frequently, your story can show up not only in one major newspaper, but in three, as well as in news talk shows carried on major networks such as NBC or CBS. If you are looking to publicize in local markets only, releases can be directed to those local publications and hit editor's news feeds who write for your specific industry. If you are looking for global coverage, news releases are the best marketing tools. In a sense, a press release is a gift that just keeps giving.
Whatever your target audience may be, press releases offer you a way to become known to the public without a significant investment. Even large corporations who spend millions of dollars on ad campaigns continue to use news releases to maintain public interest which results in higher revenue.
Another advantage to sending out press releases is that there is always demand. All news organizations, to include magazine editors, broadcast, and industry specific editors use press releases to develop the bulk of their published news stories. From a consumer stand point, editors who report on your news release are considered disinterested parties, meaning that your announcement was chosen because of public demand for relevant and useful information. Often, paid advertising is suspect in the customer's eye because companies are more interested in their products selling than what is in the best interest of their customers.
To sum up, the benefits to sending using a press release includes:
Low cost increased visibility for your company, service or product high demand for press releases added credibility for your organization, new customers, new investors, increased internet rankings, brand awareness, free publicity.
Create a free website with Weebly